Two-time GRAMMY® and 15-time Latin GRAMMY® winner, Carlos Vives is one of the most important figures in Latin music today and is the creator of a new sound based on the traditional music of the Caribbean coast and the northern region of Colombia. With over 10 billion streams across platforms and selling more than 20 million albums worldwide, Vives has become an ambassador of Colombia in the world.

His singles such as “La Gota Fría,” “La Tierra del Olvido” and “La Bicicleta” alongside Shakira have been taking the culture and value of Colombian identity to all corners of the world, earning international recognition for the music of his country.

Additionally, he is the founder of the initiative “Tras La Perla” to promote sustainable development in the city of Santa Marta and has also created the Río Grande Music School to offer new artistic experiences based on dialogue influenced by Colombian music. Undoubtedly, Vives has made and will continue to make his mark across generations through music and his advocacy of culture.

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