Join Beauty & the Feast for third annual New Year’s Day Polar Bear Plunge Brunch. Wash away 2016 and refresh with a literal plunge into 2017. Guests are invited to meet at Lifeguard Tower 11 on Fort Lauderdale Beach in front of The Atlantic Hotel & Spa before going for a dive in their bathing suit, ball gown, tuxedo, or outfit from last night.

After taking the plunge, The Atlantic Hotel & Spa will provide a private area for guests to dry off and change before enjoying a prix-fixe brunch for $49 per person, plus beverages, tax and gratuity. Beauty & the Feast’s New Year’s Day brunch menu will feature Eggs served with Pecan Wood Smoked Bacon or Sage Sausage Links, a succulent Lobster Omelet with boursin cheese, Classic Eggs Benedict and Bananas Foster French Toast. There is no cost to participate in the 2017 New Year’s Day Polar Bear Plunge. Guests participating in the Polar Bear Plunge will receive a $20.17 discount on brunch.

Register at www.society8.com to receive complimentary commemorative 2017 New Year’s Day Polar Bear Plunge favors and refreshments. Walk-ins are also welcome.

For more information, click on the event link.